A $12 viral marketing plan
Thinking of easy ways to promote Vooji while sitting in a coffee shop (or “The other office” as I like to call it) I started pondering flyers.
Flyers are pretty good marketing, albeit old-fashioned and unhip . They’re cheap enough to make really poor response rates viable. It’s hard to lose money unless you can get even one in a thousand people to pay attention plus, in today’s world with wi-fi hotspots all over, people can type URL’s on interesting flyers into their phone or laptop as soon as they pick them up.
The cheapest items you can print are black and white business cards. I’ve seen a thousand for $12 online. Assuming a thousand cards can get one person to Vooji, it’s only $12 per customer. If you can get two or three responses a thousand starts to look like a real bargain.
So the challenge becomes how to make a business card interesting. I’ve been thinking about it all afternoon. Here are my three first attempts. Cute? Funny? Lame? Ridiculous? Let me know what you think. Soon they, or something like them, will start to show up all over LA.
I’m showing both sides, the logo’s on the “back”.
Okay – I didn’t come up with that idea (Anonymous did) but genius steals right?
Some UCLA students told me that’s a cute idea. Do you agree?
This one was a lot of fun to research. Alternate pick-up lines appreciated.
The first two are golden (especially fond of the typography in #1 and the concept in #2). I’d pocket both, if I found them while out and about.
The third – I hate to say it but I think it might be too wordy to get picked up and ultimately remembered.
Let us know how it goes…
Sabrina – I think you’re probably right. The first two are aimed more towards women, the last more towards men. I also wonder if it’s too short and sweet someone might never hang onto it long enough to pocket. You’ve given me an idea. When I print the real stuff, maybe I can mail some to people who want them in return for dropping some in their local non-chain coffee store. As for the type – everyone loves Helvetica!?