Match for the iPhone
Match.com for iPhone
In 2007 Match.com added a feature allowing their members to get message updates by SMS. Now they’ve added a mobile application, for the iPhone, which allows users to edit their profile, see people close to them, and upload new photos on the move.
It’s a very good idea. People are used to shooting snaps with their phones and the kind of “This is what I’m doing right now” shots they take are exactly what dating static, easy to ignore, dating profiles need.
There’s no denying the killer feature here is location awareness. That someone is close to you, or doing what you are, is a truer indicator of potential compatibility than any number of tests, and it’s easier to see someone’s profile online and ping them a message than to try and see if they’re wearing a ring, or seem to be dating the person they’re sitting with. The real question is how good Match will be at building this functionality back into the core of its main website.
Of course, Match isn’t giving this away free (which it should), leaving them vulnerable to someone who will, perhaps with a few novel twists of their own. There are location aware mobile dating applications on the market but nothing that’s really capitalized on what an iPhone can do to make introductions easier.
That’ll be where Vooji comes in…
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